Apple Buys Texture, Makes Commitment To Quality Journalism 03/13/2018

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Apple Buys Texture, Makes Commitment To Quality Journalism 03/13/2018

Marilyn Matty

A very interesting investment in a market plagued with "fake news:"

https://www.mediapost.com/publications/article/315894/apple-buys-texture-makes-commitment-to-quality-jo.html

Marilyn



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Re: Apple Buys Texture, Makes Commitment To Quality Journalism 03/13/2018

Mike Noonan-2
.. and there’s another $120 subscription.   I want mico-payments.  that includes per tv show not per channel.  he said as he stomps his foot.


On Mar 13, 2018, at 12:16 PM, Marilyn Matty <[hidden email]> wrote:


A very interesting investment in a market plagued with "fake news:"

https://www.mediapost.com/publications/article/315894/apple-buys-texture-makes-commitment-to-quality-jo.html

Marilyn



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Re: Apple Buys Texture, Makes Commitment To Quality Journalism 03/13/2018

@lbutlr
On 2018-03-13 (16:54 MDT), Mike Noonan <[hidden email]> wrote:
>
> and there’s another $120 subscription.

I looked into it, but there are simply not enough magazines I am interested in to make $120/y worthwhile.

> I want mico-payments.  that includes per tv show not per channel.

iTunes season passes (I have them for Crazy Ex Girlfriend and Atlanta, neither of which show up on Hulu).

--
The older you get the more you need the people you knew when you were
young.




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Re: Apple Buys Texture, Makes Commitment To Quality Journalism 03/13/2018

Curtis Wilcox
On Mar 14, 2018, at 1:42 AM, @lbutlr <[hidden email]> wrote:
>
> On 2018-03-13 (16:54 MDT), Mike Noonan <[hidden email]> wrote:

>> I want mico-payments.  that includes per tv show not per channel.
>
> iTunes season passes (I have them for Crazy Ex Girlfriend and Atlanta, neither of which show up on Hulu).



I can watch CW shows like Crazy Ex-Girlfriend for free (with commercials) the day after airing on the CW app on my Roku. I would expect the same is available on Apple TV. The whole 3rd season also showed up on Netflix the day after the season ended.

I'm okay with waiting for most things and Atlanta showed up on Hulu not that long after its season ended.

There's nothing "micro" about $3 to buy episodes, especially for a sitcom episode. Amazon appears to have rentals for $1/episode for some things but nothing current. There's nothing micro about the cover price of individual magazines either, the cost of a 1 year subscription often being worth it compared to just a few issues.




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Re: Apple Buys Texture, Makes Commitment To Quality Journalism 03/13/2018

adamengst
Administrator
In reply to this post by @lbutlr
I looked into it, but there are simply not enough magazines I am interested in to make $120/y worthwhile.

Check your public library with the RBdigital service. Mine has more magazines than I’d ever read for free.

cheers... -Adam



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Re: Apple Buys Texture, Makes Commitment To Quality Journalism 03/13/2018

@lbutlr
In reply to this post by Curtis Wilcox
On 2018-03-14 (05:47 MDT), Curtis Wilcox <[hidden email]> wrote:
>
> There's nothing "micro" about $3 to buy episodes,

Season pass for both shows was $20. Atlanta was easily worth 1/6th a movie ticket per episode, and Crazy Ex was even cheaper than that as it was more episodes.

These shows I wanted to watch when they were available, and not after the season and certainly not with commercials. the way I figure it, I spend a bit more than that much if I want to get a coffee, and I get less out of the coffee.

--
IT DOES NOT SUCK TO BE YOU Bart chalkboard Ep. AABF13



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Re: Apple Buys Texture, Makes Commitment To Quality Journalism 03/13/2018

Marilyn Matty
In reply to this post by Mike Noonan-2

> On Mar 13, 2018, at 6:54 PM, Mike Noonan <[hidden email]> wrote:
>
> .. and there’s another $120 subscription.   I want mico-payments.  that includes per tv show not per channel.  he said as he stomps his foot.
>
>

I suspect they might at least add some articles into Apple News. They might also want to package a deal with Music, and the not-very-secret TV stuff they are developing.

Marilyn



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Re: Apple Buys Texture, Makes Commitment To Quality Journalism 03/13/2018

@lbutlr
On 2018-03-14 (10:25 MDT), Marilyn Matty <[hidden email]> wrote:
>
>> On Mar 13, 2018, at 6:54 PM, Mike Noonan <[hidden email]> wrote:
>>
>> .. and there’s another $120 subscription.   I want mico-payments.  that includes per tv show not per channel.  he said as he stomps his foot.
>>
>>
>
> I suspect they might at least add some articles into Apple News. They might also want to package a deal with Music, and the not-very-secret TV stuff they are developing.

I suspect that the Texture purchase will eventually become part of a subscription in the new Books application that is replacing iBooks. My only real questions are if it will roll in to Family Sharing and if it will remain $10 a month (though texture was $15/m if you wanted access to The New Yorker or other weekly magazines).

I would not be at all surprised to see a new Family Sharing+ service that includes Apple (what are the going to call their new TV streaming service), Apple Music, Apple Magazines, and who knows what else at a price around $25/m, possibly including the 200GB iCloud shared library.

We currently pay $25/m for Apple Music and 2TB shared space because my Photo library is just a little too large to leave enough space on the 200GB plan, so we pay for 2TB and are using between 210-230GB, depending on if I've stuck any movies on it recently. (I use 125GB, then the other 4 people use 47GB, 25GB, 9GB, and 6.5GB)

The biggest issue with iCloud Drive, and the reason that we have to have Dropbox also, is that it is difficult to share data, even between family members and it is impossible to share a folder.

--
Si Hoc Legere Scis Nimium Eruditionis Habes




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Re: Apple Buys Texture, Makes Commitment To Quality Journalism 03/13/2018

Marc Zeedar-2

> On Mar 14, 2018, at 1:11 PM, @lbutlr <[hidden email]> wrote:
>
> I suspect that the Texture purchase will eventually become part of a subscription in the new Books application that is replacing iBooks.

According to this article:

   https://www.imore.com/eddy-cue-talks-tv-plans-apple-news-and-more-sxsw

Cue says it'll be part of Apple News.

I don't know if that means free or a paid tier of Apple News.


> I would not be at all surprised to see a new Family Sharing+ service that includes Apple (what are the going to call their new TV streaming service), Apple Music, Apple Magazines, and who knows what else at a price around $25/m, possibly including the 200GB iCloud shared library.

That would be interesting.


Marc Zeedar
Publisher, xDev Magazine and xDevLibrary
www.xdevmag.com | www.xdevlibrary.com







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Re: Apple Buys Texture, Makes Commitment To Quality Journalism 03/13/2018

Marilyn Matty
In reply to this post by adamengst

On Mar 14, 2018, at 10:20 AM, Adam Engst <[hidden email]> wrote:

I looked into it, but there are simply not enough magazines I am interested in to make $120/y worthwhile.

Check your public library with the RBdigital service. Mine has more magazines than I’d ever read for free.


It's been quite awhile since I tried RBdigital or its competitor, Zinio. I found that they rendered pages horribly. Everything was slow to download, and turning pages was a PITA. And as someone who worked in magazine advertising for decades, there was no way on earth that the big majority of advertisers would want to even consider the circulation as part of a media buy although they do count library sales for paper mags. 

That's one reason why publishers like Condé Nast (Vogue, Vanity Fair, New Yorker, Architectural Digest, Bon Appetite, GQ, Bride's, etc.) teamed up with blood enemies like Hearst (Cosmopolitan, Esquire, Car & Driver, Food Network Magazine, O!, etc.) Meredith (Better Homes & Gardens, Martha Stuart Living & Weddings, Family Fun, etc.), & all the mags they just bought from Time Inc.), Bloomberg, etc. to develop Texture. User experience would be far superior, content adjacencies would be more appropriate, and the ads wouldn't look like dog poop. 

Advertisers have been arm twisting Facebook and Google, who control 73-75% of all US online ad revenue, about fake news. Facebook has already begun emphasizing posts from friends and family and cutting down on real news and sponsored content in news feeds. And it looks like Google will be making a big announcement next week:

Google Said to Prioritize Stories for Papers' Paying Readers


To date, ads in Texture are sold by the magazine publishers as part of their print buys; advertisers who don't want to participate can opt out. A quick search couldn't find any changes by Apple. Since Apple never made a big push into ad sales, and privacy is important to the company, I don't think they'll be making any big changes to this, at least in the near future. It would be nuts for them to go up against Google and Facebook anyway.

Marilyn











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Re: Apple Buys Texture, Makes Commitment To Quality Journalism 03/13/2018

adamengst
Administrator
It's been quite awhile since I tried RBdigital or its competitor, Zinio. I found that they rendered pages horribly. Everything was slow to download, and turning pages was a PITA.

In the current RBdigital app, it’s basically PDF. You flip pages by swiping, and nothing is interactive, although there is a carousel of thumbnail pages you can bring up at the bottom for faster navigation. But on an iPad in portrait mode, it’s perfectly readable, and wasn’t slow as far as I saw.

cheers... -Adam



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Re: Apple Buys Texture, Makes Commitment To Quality Journalism 03/13/2018

Marilyn Matty
In reply to this post by @lbutlr


>> On Mar 14, 2018, at 4:11 PM, @lbutlr <[hidden email]> wrote:
>>
>>> On 2018-03-14 (10:25 MDT), Marilyn Matty <[hidden email]> wrote:
>>>
>>> On Mar 13, 2018, at 6:54 PM, Mike Noonan <[hidden email]> wrote:
>>>
>>> .. and there’s another $120 subscription.   I want mico-payments.  that includes per tv show not per channel.  he said as he stomps his foot.
>>
>> I suspect they might at least add some articles into Apple News. They might also want to package a deal with Music, and the not-very-secret TV stuff they are developing.
>
> I suspect that the Texture purchase will eventually become part of a subscription in the new Books application that is replacing iBooks. My only real questions are if it will roll in to Family Sharing and if it will remain $10 a month (though texture was $15/m if you wanted access to The New Yorker or other weekly magazines).

I forgot about the new Books shebang! This makes the scenario even better.

>
> I would not be at all surprised to see a new Family Sharing+ service that includes Apple (what are the going to call their new TV streaming service), Apple Music, Apple Magazines, and who knows what else at a price around $25/m, possibly including the 200GB iCloud shared library.

Publishers are hemorrhaging money from subscription, newsstand and ad sales and the prognosis grows even worse every day. They will be supplying the content to Apple, and probably continuing to sell the advertising. I'll bet they include more content from Texture publishers in News too.

Marilyn



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Re: Apple Buys Texture, Makes Commitment To Quality Journalism 03/13/2018

Marilyn Matty
In reply to this post by adamengst

On Mar 14, 2018, at 5:44 PM, Adam Engst <[hidden email]> wrote:

It's been quite awhile since I tried RBdigital or its competitor, Zinio. I found that they rendered pages horribly. Everything was slow to download, and turning pages was a PITA.

In the current RBdigital app, it’s basically PDF. You flip pages by swiping, and nothing is interactive, although there is a carousel of thumbnail pages you can bring up at the bottom for faster navigation. But on an iPad in portrait mode, it’s perfectly readable, and wasn’t slow as far as I saw.


Slowness is in the eye of the beholder, and Texture was built to render faster than competitive formats. It also supports interactivity, which is a plus for publishers and advertisers, who also want everything to look at least beautiful as it would on a printed page or ideally an HD TV screen. With its beautiful Retina Displays, Apple devices have an advantage at achieving these goals. 

Marilyn



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Re: Apple Buys Texture, Makes Commitment To Quality Journalism 03/13/2018

Marilyn Matty
In reply to this post by Marc Zeedar-2


> On Mar 14, 2018, at 4:20 PM, Zeedar Marc <[hidden email]> wrote:
>
> According to this article:
>
>  https://www.imore.com/eddy-cue-talks-tv-plans-apple-news-and-more-sxsw
>
> Cue says it'll be part of Apple News.
>
> I don't know if that means free or a paid tier of Apple News.

I'll bet there will be a combo of both.

I've read that because Apple News is heavily curated by a large team, publishers are seeing a lot of conversions to paid subscriptions, apps, as well as great click through numbers to Safari web pages. Editors and writers very actively pitch stories to News via Slack.

Marilyn



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Re: Apple Buys Texture, Makes Commitment To Quality Journalism 03/13/2018

Kim Gammelgaard
Den 15. mar. 2018 kl. 00.19 skrev Marilyn Matty <[hidden email]>:

publishers are seeing a lot of conversions to paid subscriptions

I just gave up my digital subscription for the Decanter Wine magazine on my iPad, as I was tired of not being able to search it and have it as a real digital download in real searchable PDF-format. 

The limitations made me give up the magazine fully, in fact, as I now hesitate to go back to the printed version, of which I have more than a decade on my shelf - but I love the printed magazines as they are accessible in a totally different way than any digital offer at the moment. 

I read a lot of news online, but magazines need to be more open for it to be interesting. I couldn’t even print a page or section I liked. Even ugly web pages are better than any beautifully crafted magazine filled with DRM. DRM is always bad for the customer. 

Best regards

Kim




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